Tasked with creating a complete YouTube channel brand and a 5-minute pilot episode for a proposed series

Developed a channel aimed at making current affairs accessible and engaging for younger audiences (teens–young adults)

Combined commentary, analysis, and creative presentation to maintain viewer interest

Pilot episode explored Donald Trump’s 2024 election victory, covering his previous term, future policies, global impact, and public reactions

Incorporated dynamic visuals and original narration, using gameplay footage to maximise watch time and connect with the target demographic

The channel’s logo and visual identity were inspired by TED Talks

I had previously observed YouTube commentary videos that use gameplay footage to discuss current affairs.

This approach strongly inspired my concept, as I recognised that younger audiences engage more with visuals that feel familiar and relatable, such as gameplay.

My aim was to present factual, relevant information — focusing on key issues like policy impacts and audience relevance — rather than offering personal opinions

Designed the video to be visually dynamic, using frequent visual shifts, layered footage, and concise editing to sustain attention spans typical of younger viewers.

Incorporated gameplay footage as an engaging visual backdrop, balancing entertainment with informative commentary.

Applied clear on-screen graphics, text highlights, and smooth transitions to reinforce key information and maintain pacing.

Crafted the voiceover tone to be enthusiastic yet authentic.