Selected Valentino as the perfume brand for a 60-second narrative advert

Tasked with creatively promoting the product through storytelling

Inspired by dramatic, sensual perfume campaigns.

Conceived a concept in which the scent is so irresistible that people literally “die for it”.

Narrative follows a central character whose presence intoxicates others with the fragrance’s power.

Within two weeks, developed the concept, sourced costume pieces, and directed and filmed the advert.

The rough concept outline: a man walks through the streets on his way to work, unknowingly killing everyone in his path.

I wanted music that was almost ridiculously dramatic and memorable.

I sketched out plans to have many more people collapse - but these were scrapped due to time & availability.

The more silly the concept, the more it sticks in people’s heads (I incorporated this advice)

Outdoor camera quality appeared notably unsteady due to handheld filming.

The handheld approach was intentional, chosen to allow greater freedom in tracking the character’s movement.

However, I found that Premiere Pro’s stabilisation tools were insufficient, reinforcing the importance of using a tripod or stabilising rig for smoother outdoor shots.

The advert captured strong attention from both staff and students

Received a positive response for its humour and tone

Demonstrated that playful or “silly” concepts can generate interest and drive audience engagement more effectively than conventional ones